Mastering Video Ad Impact: The Surprising Role of Thumbnails and the Crucial First Seconds
Our latest study reveals the surprising importance of thumbnails and the first…
Image vs. Video Ads: What currently performs better on Meta?
Surprisingly image ads have been trending for the last 4 weeks and video ads…
A Survey on The Current State of Creative Testing in Digital Marketing
An informal survey of marketers and what it reveals about the state of…
The Benefits of Adding Data to Your Existing Creative Process
The Benefits of Adding Data to Your Existing Creative ProcessThere is usually…
Darwin Creative Analytics: Does background color impact your performance?
The HighlightsAds with predominately white backgrounds were the best performing…